It helps maintain the intimate area fresh, clean, and free from unpleasant odors, while also keeping the pH level at an optimal balance. Chamomile extract and aloe vera extract hydrate, soothe, and protect the intimate area. Lactic acid protects the natural flora of the intimate area and maintains its pH. Regular soaps or fragranced lotions for intimate hygiene are alkaline and can disrupt your pH level, leading to irritation, itching, or even vaginal infections.